Could one man run a loop the loop? Daredevils throughout history have been pushing the boundaries of risk, jumping across canyons and flying over rows of vehicles on their bikes. But have never undertaken this unbelievable stunt by foot alone.
As part of the Pepsi Max ‘Unbelievable’ campaign we teamed up with Damien Walters, a free running stuntman who challenges himself physically every day by back flipping over buildings, jumping over cars and achieving gymnastic triumphs-- but never before like this. Damien accepted the challenge to be the first person in the world to run a loop the loop on foot.
The video of the stunt received over 4 Millions views in the first week and was reported on around the world in radio and press.